For a long time, the production and manufacturing of packaging materials has been the main force of the packaging and printing industry. This traditional business model is relatively simple. First, it accepts customer orders, purchases specified brands and types of paper and ink and other raw materials and organizes production according to customer needs. After delivery, it will be delivered to the customer.Under the traditional business model, in general. It is the downstream customers who manage and control the packaging supply chain and bear the costs. The relationship between printing and packaging companies and downstream customers is expressed by the supply and demand of packaging materials.However, in recent years, this business model is changing. Leading companies such as Hexing Packaging, Yutong Technology, Meiyingsen, and Zhongrong Printing began to participate in and promote the integration and optimization of the value chain of downstream customers, gradually transforming from a product provider to a provider of overall packaging solutions, promoting “ "Packaging total solution" printing and packaging industry business model transformation.The overall packaging solution means that the packaging supplier completes all links related to product packaging in the downstream customer value chain. In addition to traditional production of packaging products, it also provides packaging product design, packaging solution optimization, third-party procurement, and packaging product logistics and distribution. , Supplier inventory management, and auxiliary packaging operations.The core is to provide supporting support for customers' product-related packaging links, helping customers achieve goals such as reducing operating costs, shortening the time to market, and improving the effectiveness of product promotion.Compared with the traditional business model, the business model of the overall packaging solution can increase customer stickiness, reduce costs, improve efficiency, improve resource utilization, and so on.With the change of business model in the downstream industry and the continuous deepening of the division of labor in the value chain, customers' demand for the overall packaging solution will be greater and greater, and the business model of the overall packaging solution will better meet the needs of downstream customers.

At the conference, Song Weizu, the founder of the Beijing Design Society, also introduced the concept of green design. For example, for the printing industry, green design on the factory floor can improve space utilization, save manpower, and meet environmental protection requirements; green design of cultural and creative products can not only guide consumers to green consumption, but also achieve material savings and creativity. He believes that to achieve green design, it is necessary to advocate new concepts, apply new technologies, and achieve sustainable production, focusing on the coordination of ecology, resources, technology, and demand. Zhang Bin, Dean of the School of Design and Art, Beijing Institute of Graphic Design believes that an important aspect of the greening project in the printing industry is the development of disruptive technologies. It is necessary to reform and innovate the existing processes, equipment, raw materials, information acquisition, and control methods. In addition, we must strengthen basic research and theoretical research, strengthen international exchanges and cooperation, and carry out research on intelligent and digital technologies while developing green printing.Ren Yucheng, an expert of the Beijing Printing Association, believes that just achieving product greening does not mean that the entire printing production process has achieved greening; the key to the green development of the printing industry is to start from the source, do a good job of the top-level design of the system, and realize the entire industry. Green chain seamless docking.Innovative treatment of packaging pollutionIn recent years, with the continuous improvement of national consumption capacity and the booming of e-commerce, China's consumer goods market has shown a sustained and rapid growth trend, which has also greatly promoted the rapid development of the packaging and printing industry.On the one hand, customization, personalization, and differentiation have become important development characteristics of the packaging and printing industry. On the other hand, with the continuous upgrading of printing technology and the growing popularity of environmental protection concepts, intelligent printing and green printing will become an important direction for the development of the packaging printing industry in the future.With the government, enterprises, and individuals attaching greater importance to environmental protection, green packaging and environmentally friendly packaging have gradually become an excellent opportunity for packaging and printing companies to achieve differentiated competition and sustainable development. Taking environmental protection express packaging that has attracted the most attention as an example, in order to solve the problem of packaging pollution, major e-commerce and express delivery companies are currently testing green packaging.Green packaging cannot be separated from technological ...